“Showing up is always good for business.” I said that once, in a Tweet — & it got lots of Retweets. That was me, musing aloud — in my voice, & on-brand for me. Your voice, as an online entrepreneur, *is* how you show up for business. It’s time for *your* voice & your web copy to meet.

Hey! And welcome to the PHRASEOLOGIE LUXE project.

OWN YOUR VOICE IN THE ONLINE MARKETPLACE & LET YOUR COPY FLOW FREE

A full-service web copywriting & voice development experience for indie online entrepreneurs.

It's time for your voice & your web copy to meet. And say hello to search engines.

As an independent creative professional sharing your gifts in the digital marketplace, you’ve got a most powerful voice just waiting to be freed through the words on your website. It’s the voice your right people will rise up and respond to because they’ll know you’re talking to them. {And so will Google. This is digital copy, after all.}

The PHRASEOLOGIE LUXE project allows you to access and develop your own idiosyncratic voice and highly personal brand language {what I call ‘phraseologie’},

• beginning with an intensive personal-and-brand intake questionnaire,
• continuing with interview, discovery, and feedback sessions with your digital copywriter and voice development ally {that’s me}, and
• culminating with a whole suite of digital web copy that starts and continues conversations for you right on your website.

As your voice development ally and digital copywriter . . .

I’ll work closely with you, listening to you and analyzing your raw musings and insights on your own brand and business, then articulating back to you what you’re really doing {linguistically and metaphorically} when you’re at your most vibrant and powerful in written and spoken communication. Finally, I’ll translate your voice into lustrous and generous web copy {SEO optimized to boot}. Your site will speak confidently to the people you love to serve in under a month.

Most of my copywriting clients come to me presenting a similar host of online writerly woes. I suspect you may be experiencing some of the same.

As an indie online entrepreneur, do you . . .

Your voice is your truth.

• need to move forward with your plans for your website and the words for it {the ‘copy’} are one piece you just can’t seem to get started on?
• feel tired and frustrated every time you work on your web copy because something feels missing or un-pindownable?
• have trouble sounding like yourself when you’re writing for your business, even if you like to write? {I know — how weird is that? And you’re far from alone!}
• hold a world of expression within you about the work that you do, yet have a hard time putting it into words that match your intention {or the specificity of your passion}?
• possess many talents but writing {especially for the web} is not in your realm of genius?
• feel you haven’t a clue where to begin when it comes to writing your own web copy?
• read other people’s web copy {including their Twitter bios and even the names of their nav menu buttons} and wonder how they so easily seem to inject so much life and personality into everything they say?

If the above characteristics resonate with you, it’s the perfect time to treat yourself to the PHRASEOLOGIE LUXE project, a full-service voice development and digital copywriting experience for indie online entrepreneurs.

Together, we’ll access and develop your most powerful voice — which sounds like, well, you at your best, most natural, and most sustainable. Then I, with substantial and significant input and direction from you, will write your digital copy and get it site-ready in a pre-agreed timeframe. So you can get on with doing the work you love. {This work right here? This is the work I love. ♥}

As a result of your PHRASEOLOGIE LUXE project, you will:

• experience your web copy as a faithful and vivid reflection of how you want to show up in your business
• breathe easily, knowing that your site visitors are greeted by web copy that rises up to meet them . . . though not literally! [wink]
• possess an easily describable, I-can-really-sustain-this-and-hallelujah-I-want-to sense of your voice in the creatively entrepreneurial marketplace
• feel the freedom to devote your creative energy to other important projects that are in your realm of genius — and leave the site copy drafting to me.

Words create a world.

The most fantastic results of your Phraseologie Luxe Package will be, firstly, finished copy that lives up to how powerful you and your work really are, and secondly, seriously cool signature metaphors for your business convo and your very own brand language.

At completion of your PHRASEOLOGIE LUXE project, you will have:

• 7 finished pages or pieces of digital copy for your website and, if you so choose, for your social media profiles
• copy that creates a world in which you and your right people can easily get together
• search engine optimized {SEO} web copy that helps direct traffic in a way that makes the most sense for your business
• a clear and rich Phraseologie Pool — a collection of signature metaphors and highly personal brand language — you can dip into when you’re writing for your business now and in the future
• a completed Phraseologie Diagnostic — an exploration of the inner workings of your business and brand, why you’re building it the way you are, and what you sound and feel like when you’re at your most powerful in written and spoken communication
• 90 minutes of brand voice development over phone/Skype: 60 minutes at the start of our project, and 30 minutes after I deliver your Establishing Drafts {the two pieces we use as creative ‘proof’ — to make sure we’re on track for voice, style, and tone}
• two polished-up Mp3 recordings of our phone/Skype conversations, delving into everything from your business goals, your brand aspirations, your right people, your idiosyncratically powerful voice, and your phraseologie possibilities
• a baseline or frame for what your “personal brand” sounds like when it’s making convo in the marketplace. In other words, you’ll be able to articulate what it sounds like and to feel what it feels like when you’re showing up at your most vibrant and powerful in your business convo. Woot to that!

The PHRASEOLOGIE LUXE project is for serious indie entrepreneurs who are committed to their brand’s growth in the digital marketplace.

I don't call it Abby Kerr Ink for nothin'.

I work with only two PHRASEOLOGIE LUXE clients each month so that I can immerse myself in helping you create a world for your business through your voice.

Still with me? Glad to see you’re serious. {I thought you might be.}

Not for nothing are you building your entrepreneurial dream in the world. You know this is really only the beginning for you. And this beginning matters a lot. Establishing your voice in the marketplace is an essential part of your future growth and success. And you believe in the power of your voice.

• You don’t need a hugely built-out business to make the most of this work together. But you do need clarity about what you offer and who you want to serve.

• You don’t need to be able to ‘explain’ what you want your voice to sound like {that’s what we work on together}. But you have to be willing to communicate.

• You don’t even need to know what pages of your website need written {that’s built in to the project}.

Please note: There’s no ‘co-writing’ involved in this project {co-writing is where the end result is a hybrid of two voices and two pens}. The co-writing approach follows a different methodology, rests on different goals, and leads to a different result than the approach I use. I write in service of your voice and your input and feedback is always the guide.

I’m currently booking PHRASEOLOGIE LUXE clients. If you’re interested, please click here to complete and send off this quick Pre-Screening Inquiry, which will check to see if we’re a great fit for this particular package. You’ll receive an email from me within 24 hours of sending off your Inquiry.

The PHRASEOLOGIE LUXE project is $2700, payable in halves . . .

One-half at the time you book {or $500 to hold your spot if you’re booking more than a month in advance, $100 of which is non-refundable if you need to cancel} and one-half before delivery of your finished pieces.

CLICK HERE TO COMPLETE THE PRE-SCREENING INQUIRY, WHICH LETS ME KNOW YOU’RE READY TO GET STARTED. You’ll hear back from me by email within 24 hours. {Hello in advance!}

Details person? {Me, too!} Check out the PHRASEOLOGIE LUXE Project Composite here for exactly how we’ll proceed.

Need not-so-much copy written as in PHRASEOLOGIE LUXE but still need it to be voice-centric? You might need PHRASEOLOGIE LITE: 2 polished web pieces with efficient voice development support before drafting, at $500, payable upfront. Email me at abby {at} AbbyKerrInk {dot} com to start the convo.