From the category archives:
I’ve been transfixed by NBC’s new talent show, “The Voice,” since its premier a few weeks ago. Especially because it highlights an aspect of creative entrepreneurial life that really deserves some attention right now. Your voice. The voice of your business, savvy creative entrepreneur that you are and are rapidly evermore becoming. The importance of [...]
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“Playing a bigger game.” It’s a buzzphrase in this blogging/online biz/marketing sphere you and I are moving in. And it’s one of those phrases that has always made me, well, gag. I’ll tell you why in a minute. But first, a personal story about rightsizing my entrepreneurial “game.” A year ago this February, I was [...]
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It’s time to think bigger about your small creative business. Even if what you desire is a teeny, narrow, niche-y business, a tight, perfect bud of an enterprise. Realms are for micro businesses, too. Size and scope of your biz aside, now’s the time to move from thinking about your niche to thinking about your [...]
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Today is my birthday and it’s also the one-year birthday of Abby Kerr Ink. I love it when time aligns to deliver us into an auspicious moment. Before I dig into my birthday pie {I prefer it over cake}, I’ve got an announcement. Yesterday I explored the phenomenon of brand evolution and told you I’ve [...]
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A long time ago {like, back in June when I launched this site}, someone tried to tell me something. For the record, she’s someone I call Mom. It was about my service pages. They were overly wordy, she thought, and made it really hard for people to figure out how to work with me. Between [...]
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This is a post inspired by Naomi Dunford. Read her post first for some context. Didn’t read it? That’s okay. The context is, you know what you do for a living, but other people {not only your brother-in-law and the other moms in your kid’s play group, but maybe even your own blog readers!} don’t [...]
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A long time ago, in an undergraduate fiction writing workshop, a female student {surprisingly, not me} raised her hand and asked the instructor: “The stuff I write doesn’t feel like me. It’s like I look at my manuscript and say, who wrote that? I feel like I’m writing in…I don’t know…someone else’s voice.” This was [...]
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Time for another open thread blog post. I’m curious about what my readers are looking for, exactly, when hiring a copywriter with regards to voice of the copy. When you bring on a hired pen, are you hiring the voice of that copywriter, in the hopes that he’ll bring the voice, tone, and style he [...]
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Often when I’m talking about and almost always when I’m thinking about small, niche-y business — my small, niche-y business, your small, nice-y business — I’m thinking of them as enterprises. It’s a word that doesn’t get thrown around a whole lot in our culture, unless you’re renting a car or preparing to attend a [...]
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In yesterday’s post I shared the results of my very first reader survey. {Seriously, did you see that gorgeous monkey in the hammock?} I wanted to take the pulse on which info product idea of mine sparked the most interest in you. The answer came through nice and clear — love it when that happens, [...]
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