From the category archives:
Voice in writing. It’s one of the most amorphous concepts in the writer’s toolbox. Voice is slippery to define. It’s tough to pinpoint exactly what someone’s voice sounds like, and even harder to say something concrete about your own voice. Because of all that, it’s easy to just turn your attention to some other more [...]
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Over the past couple weeks, I’ve seen again firsthand the value in showing people what you do as a creative pro. As in — real life examples. If you’re a web designer, flaunt a full and varied portfolio. If you’re a photo stylist, post videos of your work-in-action. If you’re a life coach, give a [...]
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Thank you to all who participated in this past week’s survey. I asked which of my 3 free e-course ideas would be most useful to you right now. Here are the survey results: 92 people took the survey. More than half of those left some super insightful feedback around having a voice online. Thank you. [...]
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NOTE: The survey in this post is now closed. Stay tuned for my blog post dated Wednesday, March 21st, 2012 to learn which of the 3 e-course ideas in the survey won and will be created. I’ll also announce the winner of the complimentary VOICE PROFILE! After an inspiring launch of three new services over [...]
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You know those bloggers who just have that certain something. It’s called — voice. Everybody wants one, everybody has one, and it’s exactly what I talk about around here. This is the sequel to the previous post on what some of the most popular voices in online entrepreneurship really sound like. It’s also the intro, [...]
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Okay, so this is what I do. I’m sharing this post to show you what I mean by ‘brand voice development,’ which is a core feature of my latest one-to-one service, PHRASEOLOGIE LUXE. Whenever I read online entrepreneurs’ blogs, their tweets, their site copy {if they wrote it themselves — which you shouldn’t always assume}, [...]
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Welcome to the FAQs inside my head. {Yep, I’m both asker and answerer.} Today I released PHRASEOLOGIE LUXE into the world. It’s a digital copywriting and brand voice development experience for indie online entrepreneurs. Specifically, those who care about voice. And those who care about specificity. {Both of which are obsessions of mine — which [...]
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I hate it when you don’t sound like yourself. {There was a time when I didn’t sound like myself, either. So I’ve got compassion for you. I know how you probably got into this situation. But I’m also ticked off on your behalf.} Know what else? Your right people hate it when you don’t sound [...]
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So I’ve heard there’s been a wee bit of ‘unintentional mimicry’ hysteria being whispered in the backchannels ever since my last post went live. Was chatting with a friend about it and decided I needed to publish this piece next to set a few people back on-kilter. In my last post on unintentional mimicry, I [...]
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Confession time. {Better listen up. Public confessions are generally not my thing.} The first iteration of my web copy for Abby Kerr Ink — which was over a year and three iterations ago, in case you were wondering — read nothing like it does now. It wasn’t written in my voice, although I myself wrote [...]
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