From the category archives:
rev·e·la·tion {rev-uh-ley-shuhn} 1. something revealed or disclosed, especially a striking disclosure, as of something not before realized 2. the act or process of disclosing something previously secret or obscure, especially something true – from Dictionary.com The really neat thing about revelations is that they’re highly personal and idiosyncratic, yet their impact can be widespread and [...]
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My friend and fellow blogger David Crandall {you might know him as the passionate husband and father blogger behind Heroic Destiny} recently dubbed me on Twitter the First Lady of Niche-y-ness. And to that I said {to myself}, hand me my sash, let me practice my parade wave, and someone get me a podium. {Totally [...]
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10 To Do’s for Wannabe Nichier Enterprises 1.} Know your intentions for this enterprise. Why are you getting off the couch to do this? {Really — start there!} Why do you want this? Why is this the best package or container for your gifts and talents? What do you hope to create out of this [...]
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I turned down a good opportunity today. One that I had been wishing for, abstractedly. Even scratching around for. One that, in fact, seemed to fall into my lap. What happened was, I launched my new copywriting-and-creative-entrepreneur-coaching business {Abby Kerr Ink} almost six months ago {can’t believe it’s been that long!}. Since then, work has [...]
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And why does it matter? In creating and carrying on with your niche-y enterprise, it matters whether you’re a personal brand or a business brand {also called a corporate brand}. Mostly, it matters to you, because how you classify and conceive of your business impacts how you market, how you network, how you interact in [...]
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My intention is that this be a quiet little post full of what I think is true. And the truth will taste like love and chili peppers. As I type this, I have a list of 50+ {100+?} blog post ideas categorized by Evergreen Content, General Content, Indie Retail Content. These are all in waiting [...]
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This is Part 3 of a 10-part series on the Start-Up Mix, which is the selection of goods a retail store orders prior to opening its doors. Why a 10-part series instead of a quick list of tips? Because as you’ll come to see, the start-up mix is pretty crucial to a store’s success in [...]
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This post is part of an ongoing series called Letters To a Young Retailer, which explores basic issues related to the start-up and running of an indie retail specialty shop. This series follows my work with Augusta, a retailer in her first year of business. Augusta is real. Her shop is in the Midwest. Some [...]
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There’s an art to a killer tagline. But before we get to art, let’s get down to basics. If you want a killer tagline, it’s got to be clear. It’s got to be less than a mouthful {a cheekful might even be pushing it}. It can’t be silly {unless you want it to be}. It’s [...]
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This is part 3 of a 3-part series called Find Your Niche Online. Check out Part 1A to learn about the importance of influencers when looking for your niche, and Part 1B to check out the bunny trail of influence that helped me launch Abby Kerr Ink. Part 2 talks about the distinction between emulating [...]
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