From the category archives:
You know those bloggers who just have that certain something. It’s called — voice. Everybody wants one, everybody has one, and it’s exactly what I talk about around here. This is the sequel to the previous post on what some of the most popular voices in online entrepreneurship really sound like. It’s also the intro, [...]
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Okay, so this is what I do. I’m sharing this post to show you what I mean by ‘brand voice development,’ which is a core feature of my latest one-to-one service, PHRASEOLOGIE LUXE. Whenever I read online entrepreneurs’ blogs, their tweets, their site copy {if they wrote it themselves — which you shouldn’t always assume}, [...]
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Confession time. {Better listen up. Public confessions are generally not my thing.} The first iteration of my web copy for Abby Kerr Ink — which was over a year and three iterations ago, in case you were wondering — read nothing like it does now. It wasn’t written in my voice, although I myself wrote [...]
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It’s time to think bigger about your small creative business. Even if what you desire is a teeny, narrow, niche-y business, a tight, perfect bud of an enterprise. Realms are for micro businesses, too. Size and scope of your biz aside, now’s the time to move from thinking about your niche to thinking about your [...]
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Today is my birthday and it’s also the one-year birthday of Abby Kerr Ink. I love it when time aligns to deliver us into an auspicious moment. Before I dig into my birthday pie {I prefer it over cake}, I’ve got an announcement. Yesterday I explored the phenomenon of brand evolution and told you I’ve [...]
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A long time ago {like, back in June when I launched this site}, someone tried to tell me something. For the record, she’s someone I call Mom. It was about my service pages. They were overly wordy, she thought, and made it really hard for people to figure out how to work with me. Between [...]
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Abby Kerr Ink is nine months old. In human baby months, that’s a really cute age. They’re on the move. Getting opinionated. Banging two toys together. Responding to their own name. But in online business months, nine months can be a really awkward age. For online business owners, nine months or thereabouts is very often [...]
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Bet you didn’t know that your small business wants to be a mutant clover. In fact, it believes it’s destined to be one. And it’s hoping you’ll see its mutant possibilities and get on board. Let’s back up for a minute… You’ve got a great little business. Or a great big banging business. {More than [...]
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Here’s something I’ve been thinking about a lot lately: Exhilaration. And what it means with regards to our entrepreneurial lives. Other words for exhilaration: liveliness, cheerfulness, gladness, elation. Delight, electrification, elevation, exaltation, mirth, quickening, vitalization, vivification. Wowzers. I don’t know about you, but I could use a daily dose of exhilaration. Seems like it’d be [...]
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We don’t need another post about Twitter. But some of us need this one. This post is for those of us for whom Twitter did not — does not — come naturally. For those of us who did not fall in love with Twitter at first Tweet, like falling dreamily into a big, fluffy, white [...]
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